The human attention span is low so respect their time. Your visitors will be hesitant to go to a new page. Helping users will always boost your organic rankings. Remember our mention of interlinking above? You shouldn’t be surprised there’s a pattern here. If the journey includes multiple pages, what is the purpose of the individual pages? The core pages of your website aren’t independent entities – they need to create a cohesive experience. How will the copy get your visitor from point A to point B? You know who you’re writing for and what’s their goal… Instead of generic, theoretical exercises that leave you none the wiser, we’ll share techniques and tools that you can implement straight after reading the article. You won’t find the generic tips telling you to “know your audience” or “use your brand voice” (duh!) here.
#TO WRITE COPY HOW TO#
Our intention with this article is to give you tangible, practical tips on how to improve your copywriting. I’ve gathered the tips because we want to make the Web a better place, and understanding the rules of writing good copy for a website is just one piece of the puzzle. They’re crucial to your success and it’s the basics that get overlooked the most. I cover some of the basics in the guide, sure. You won’t find the obvious (and quite frankly, useless) calls to “know your audience”. In this guide, we want to help you with writing for the Web.
your content is underperforming, resulting in bounces and lost conversions.you’re terrified just thinking about content in the context of a website redesign.
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